Well known internationally for his “organic” architecture and enduring design, Neville Price is tirelessly inspired by the beautiful form and function of nature – and overlays this admiration into all his work.
Unsurprisingly, the Nuffield apartments were no such exception. The cool green landmark building offers owners a contemporary, naturally elegant way of living. Our approach was to this project was to create a strong visual scheme that would serve as a common thread to run throughout all the marketing collateral.
To pay homage to Neville Prices innate connection to nature, foliage and greenery were chosen as the key visual devices. While plants and foliage represented an important link to nature, they were also metaphorically suggestive of the way of life found at Nuffield. Vital, warm and beautiful.
