Callaghan Innovation, which carries the name of Sir Paul Callaghan, a renowned New Zealand scientist and entrepreneur, plays a crucial role in nurturing the nation's innovators and entrepreneurs. Its mission goes beyond mere support; it's about turning groundbreaking ideas into reality, a mission that deeply influences New Zealand's progress both economically and socially.
When it came to crafting Callaghan Innovation's new building graphic package, the approach was to weave a contemporary design that speaks to their cultural story. This design thoughtfully blends traditional weaving patterns with modern, innovative shapes, creating a beautiful metaphor for the fusion of age-old traditions and cutting-edge innovation.
This project was carried out during the period when Jayson Urlich was contracting to Warren and Mahoney.
